Boardwalk is a men’s grooming company out of Huntington Beach, California. Their products are different than many other pomade companies because they are made with aloe-vera and are vegan and paraben-free.

Boardwalk truly sticks to their “3 requirements” when it comes to their products: easy to style, easy to wash and healthy hair. On October 13, they released their new Styling Cream. It offers a medium hold and a matte finish. Application is easy thanks to its cream form and it also allows you to run your fingers through your hair throughout the day.

Keep a lookout for their matte pomade coming soon!