International Salon and Spa Expo is one of the biggest conventions in the beauty industry. This three day, annual event happens at the beginning of the year in Long Beach, California. Hair stylists, barbers, estheticians and nail techs come from all over the world to witness new trends and learn from leading artists in each field. Many brands setup booths and stages throughout the venue, showcasing their new technologies and tools. Different artists come to this event to get inspired by the abundance of education opportunities, whether it’s free from one of the stages or paid for in more of a classroom setting. Our hairstylist and barbers at All Society are excited to attend this year’s ISSE!