Why is it important to use sulfate-free shampoo and conditioner with colored hair?

I’m sure you’ve heard your hairstylist tell you not to use shampoos and conditioners with sulfates while you have your hair colored right? Well first, let’s go over what sulfates are which will explain why it’s important to use sulfate-free hair products.

Sulfates are found in many shampoos and conditioners. They are a derivative of surfactants which attracts oil and water. This is how dirt and oils are washed away from your hair, but it can also take your hair color with it. After spending the time and money to achieve your hair color dreams, the last thing you want is to wash it down the drain by using shampoos and conditioners with sulfates in it. Now if you use sulfate-free shampoos and conditioners, it does not mean it’s going to be less effective at cleaning your hair, you’ll just notice less suds while you wash it. This is why it’s crucial to use sulfate-free products to keep your hair color as long lasting as possible.