There are so many different purple shampoos and conditioners on the market that it can get a bit overwhelming. At All Society, we always try to provide the best service and products for our clients. So when we made the switch to Privé, this shampoo and conditioner just reassured us that this product line truly is one of the best out there.

Purple shampoos and conditioners are made to tone out unwanted colors, specifically yellows and brass for those of you that love to be blonde. Using this regularly in between color appointments helps maintain your blonde goals, but a lot of other purple shampoos can have a harsh reaction to the hair. It’s suggested to use only once a week because it tends to dry out the hair. The awesome thing about Blonde Rush by Privé is that it can be used every wash because it’s packed with natural plant superfuel antioxidants, revitalizing oils, strengthening proteins and their special powerhouse blend. It’s even color safe!! Privé clearly knows what blonde hair needs!